Backed by an $50 million investment in the US only, Now You Can is one of the biggest global campaigns in the brand history (the biggest ever for an alcohol-free beer in the UK).

Luckily for us, it resulted in a whopping +187% sales in the last year.

Collaborations are a big thing today in the fashion world: Adidas x Alexander Wang. Louis Vuitton x Supreme. Nike x Off-White. Now, Diesel is getting in on the game, but with its signature ironic twist.

During the B&&B, the worldwide known streetwear festival based in Berlin, we launched a capsule collection partnering with the most iconic name of the Berlin street scene: Mustafa’s Gemuese Kebab.

Inspired by the modular nature of the new Renault SCENIC, Ningyo is the first short film that allows users to change the order of scenes to create six different stories.

Directed by the award-winning director Gabriele Mainetti and starring Alessandro Borghi and Aurora Ruffino, the film was presented at the 73rd Venice International Film Festival.

In a country that has many football talk shows, a UCL match could not end at the 90th minute. 

That’s why we created a green kit, distributed at Heineken pubs, that allows fans to be literally tele transported to live TV, during the most popular post-match football talk show.

The result was a triple win. Happy fans, happy clients, happy award shelves.

Diesel presents The Capsule: a purposefully uncomfortable meeting room designed to keep conference times to an absolute minimum. 

Save the Children approached us with a small budget and a great goal: to communicate the importance of everyday experiences, to make kids grow at their full potential.

Our solution was a tiny little film that was noticed and retweeted from Samantha Cristoforetti - the first italian female astronaut - and exported to other South European markets.

"With just one euro you can help us to save a kid from sexual abuse. Casadomenor.org"

Subito.it is Italy's market leader for buying and selling used goods. 

It just acts as an enabler, creating a connection between sellers and buyers.

Therefore, it’s not responsible for any fraud.

But when customers started to complain on social media, they asked us to create a content to remind them to use some common sense. Even online.

Our first ad, yet one of our favourite. (Mainly because Pelle Sjoenell, WW CCO at BBH once said “Keep doing things like this”).